Introducing our Purple Shampoo, the perfect solution for blondes seeking to banish brassiness and maintain their ideal cool tones. 

Crafted for both natural and enhanced blondes, our formula combats the dullness and yellowing caused by environmental factors and product buildup.

Here's why our Purple Shampoo stands out:

• Targeted Brassiness Neutralization: Our shampoo uses the natural wonders of Mica to combat unwanted yellow and brassy tones, restoring your hair's beautiful, cool blonde hues.
• Gentle on Hair, Tough on Brass: Unlike many purple shampoos that rely on synthetic dyes and harsh chemicals, our formula is gentle on your hair and scalp. It's designed to tone and refresh your locks without compromising their health.
• Naturally Derived Ingredients: We've harnessed the power of Mica, a safe and natural alternative to chemical dyes, to achieve the perfect purple tone that keeps your blonde looking fresh and fabulous.
• A Commitment to Purity: Our Purple Shampoo is free from the toxins and pollutants that contribute to colour fading and brassiness. It's not just a shampoo; it's a protective shield for your cherished blonde hair.

Dive into the world of clean beauty with our probiotic-infused Shampoo, where every wash is a step towards healthier, more vibrant hair and skin.

Unlike other brands, we don’t just highlight a few hero ingredients and hide the rest. We highlight all of our ingredients because they are all heroes.

• Coco Glucoside: Derived from coconut oil and fruit sugar, gently cleanses without stripping natural oils.
• Glycerin: A plant-based moisturizer that draws moisture into the hair and scalp.
• Aqua (Water): The pure, hydrating base of our shampoo.
• Lactobacillus Ferment (Probiotics): A probiotic that supports a healthy scalp environment.
• Lactic Acid: Helps to restore the hair's natural acidity, promoting smoother, shinier hair.
• Butyrospermum Parkii (Shea) Butter: Nourishes and moisturizes the scalp and hair for softness and shine.
• Sodium Alginate (Seaweed Extract): Extracted from seaweed, it adds texture and helps to thicken the shampoo.
• Lavandula Officinalis (Lavender) Flower Oil: Soothes the scalp and adds a calming fragrance.
• Cera Flava (Beeswax): Helps to lock in moisture and protect hair from environmental damage.
• Sodium Bicarbonate (Aluminum Free Baking Soda): Gently cleanses and balances the scalp's pH.
• Titanium Dioxide (CI 77891): Natural minerals that provide the shampoo's purple hue.
• Linalool: a naturally occurring aroma compound found in many plants that contributes to their essential oils.
• Vanilla Planifolia (Vanilla) Fruit Oil: Provides a warm, comforting scent.
•  Mica (C177019): Natural minerals that provide the shampoo's purple hue, sourced from the USA.

To achieve the best results with our Shampoo, start by applying a small amount to your hands, then gently massage it into your hair and scalp, avoiding contact with your eyes. 

The amount you need will vary depending on your hair length; begin with a modest quantity and add more as necessary, using water to help distribute the shampoo evenly through your hair.

For an enhanced cleansing experience, consider doing a pre-wash:

This technique involves using a smaller amount of shampoo (about the size of a nickel to a quarter) to remove product buildup (like dry shampoo and hairspray) before your main wash. 

Initially, you may not notice much lather; concentrate on scrubbing the roots to effectively lift away buildup. 

Rinse thoroughly, then proceed with a regular amount of shampoo for your full wash. 

This step should produce a rich lather, indicating a deep clean that leaves your hair looking vibrant and feeling fresh. 

Conclude your routine with our hydrating Conditioner for soft, bouncy, and thoroughly moisturized hair. This method ensures efficient use of our Shampoo and maximizes cleanliness and hydration.

Purple

8oz/ 250ml

Product # SP8