✪ OFFICIAL JELLYCAT

Birchly Moose is a mellow woodland dreamer with frosty-forest charm and a head full of creative plans. Soft, thoughtful and wonderfully unhurried, he is the perfect pal for slow mornings, cosy reading corners and spontaneous haiku inspiration.

Birchly Moose is one of life’s grazers. He’s happiest mooching his way around frost-dusted forests, with nowhere in particular to be.

He does have heaps of creative plans he’ll get around to one day. A plant-based smoothie bar, a stint in stand-up... and he’s sure he’s got an epic novel in him somewhere. Or at least an imaginatively worded haiku.

For now, he’s perfectly content to dream the days away. There’s plenty of time to grab life by the horns later!